Snapple makes EGCG easy to understand
Snapple spent a lot of money to put their products and EGCG in the spotlight by advertising during the Super Bowl. Most people already knew about Snapple, and their bottled beverage products. However, a lot of people didn’t know about EGCG.
Tea is a natural source for catechin polyphenols, particularly epigallocatechin gallate (EGCG). EGCG is a powerful anti-oxidant that has been claimed to increase your metabolism, inhibit the growth of cancer cells, reduce bad cholesterol, and reduce high blood pressure. It’s a mouthful to say, but its health benefits are easy to remember. Snapple is doing a great job of making EGCG simple to understand. Snapple’s website, snapple.com, is perceptually pleasing and does a supurb job of showing-off their products in a very “organic” and healthy manner. If you visit the website, you can view the ads in case you missed them on television. The ready-to-drink bottled tea industry will continue to thrive in the US, especially with marketing efforts of this magnitude.
marTEA